Business Communication
Code
711011007
Academic unit
Faculdade de Ciências Sociais e Humanas
Department
Ciências da Comunicação
Credits
6
Weekly hours
4
Teaching language
Portuguese
Objectives
It is important to understand the Corporation Strategies of Communication, linked with the Global Strategic Management. It is also relevant to study the links between the Corporation Cultures, the workers life inside the firms and the Business Communication.
Prerequisites
None.
Subject matter
1. Strategic Management
2. Communication and Culture.
3. Mythes, rumours, ritualisation and taboos.
4. Internal Communication and Human Resources Management.
5. Stakeholders and external communication.
6. Image and auditorship.
Bibliography
Regouby , Christian, La Communication Globale comment construire le capital image de lentreprise, Paris, Les Editions dOrganisation, 1988
Costa Bueno, Wilson da, Comunicação Empresarial teoria e pesquisa, Barueri/SP, Brasil, Editora Manole Lda, 2003
Dagennais, Bernard, La Conférence de Presse ou lart de faire parler les autres,
Québec, Les Presses de lUniversité Laval, 1996
Hampden-Turner, Charles, Cultura de Empresa do círculo vicioso ao círculo virtuoso, Lisboa, Editorial Presença, 1993
Hotier, Hughes/Groupe de Recherche Entreprise et Communication, Cultures dEntreprise et Communication Internationale, Bordeaux, ISIC/Université de Bordeaux 3, 1989
Teaching method
The active teaching methodologies stimulate the participation, involving theoretical papers and case study.
Evaluation method
The production of papers and the discussions about different topics are very important for the evaluation.