Economics of Information
Code
711011014
Academic unit
Faculdade de Ciências Sociais e Humanas
Department
Ciências da Comunicação
Credits
6
Teacher in charge
Luís Oliveira Martins
Weekly hours
4
Teaching language
Portuguese
Objectives
a) To explore the interrelationships between Economics and Communication Sciences.
b) To study the main instruments of micro and macroeconomic analysis and its application in
areas such as Media and Telecommunications Economics, Digital Economy and Technology
Policy.
c) To understand the behavior of economic agents (firms, consumers, state ...) operating in the
Media, Telecommunications and Internet markets.
Prerequisites
None
Subject matter
1. Media Economics;
2.Elements of Economics and Management applied to Media, Telecommunications and Internet
firms;
3. Economic Growth and Information/Communication Technologies;
4. New Economy and Information Society.
Bibliography
1. ALBARRAN, A., 2002, Media Economics - Understanding Markets, Industries and Concepts, 2nd ed., Iowa State Press.
2. ALEXANDER, A., OWERS, J., CARVETH, R., HOLLIFIELD, C.A., e GRECO, A.N., 2004, Media Economics - Theory and Practice, 3rd ed., LEA.
3. CROTEAU, D. e HOYNES, W., 2006, The Business of Media - Corporate Media and the Public Interest, 2nd ed., Pine Forge.
4. DOYLE, G., 2006, Understanding Media Economics, Sage.
5. DOYLE, G., 2002, Media Ownership, Sage.
Teaching method
Theoretical-practical approach (60% - 40%). Teaching methods based in expositive, questioning and active learning.
Evaluation method
One written individual test (50%);
One group work, presented orally (50%);
The participation of students in class will also be considered.