Advertising

Code

711011070

Academic unit

Faculdade de Ciências Sociais e Humanas

Department

Ciências da Comunicação

Credits

6

Teacher in charge

Maria Isabel Afonso de Amaral e Sousa

Weekly hours

4

Teaching language

Portuguese

Objectives

Prerequisites

None.

Subject matter

Bibliography

Brochand, B, Lendervie, J, V. Rodrigues, J, Dionísio, P, PUBLICITOR, Pub.D.Quixote, Lisboa, 1999
Middleberg, D, WINNING PR IN THE WIRED WORLD, Powerful Communications Strategies for the Noisy Digital Space, McGraw-Hill, 2001
Thomas Russel, J, Ronald Lane,W, KLEPPNER’S ADVERTISING PROCEDURE, Prentice Hall, 1993
Wells,W, Burnett, J, Moriarty,S, ADVERTISING – Principles and Pratice, Prentice Hall, New Jersey, 1992

Teaching method

Evaluation method

Courses

• Strategic Communication