Strategic Communication and Public Policy
Code
722011037
Academic unit
Faculdade de Ciências Sociais e Humanas
Department
Ciências da Comunicação
Credits
10
Teacher in charge
Graça Rocha Simões
Weekly hours
3 letivas + 1 tutorial
Teaching language
Portuguese
Objectives
Deepening the issues of strategic communication in connection with public policy.
To study the influence of communication strategies in the effects and impacts of public policies.
Develop an analysis of the cultural environment in the definition and implementation of communication strategies of public policy.
Prerequisites
None.
Subject matter
The role of public policy and cohesion of societies.
Strategic communication in the service of public policy.
The definition of the targets of policy and communication.
Auditorships of the effects of public policies and study the impacts of communication.
Bibliography
Bakir, V. (2006) Policy Agenda Setting and Risk Communication: Greenpeace, Shell, and Issues of Trust, In The Harvard International Journal of Press/Politics.
Burstein, P. (2003) The impact of public opinion on public policy: A review and an agenda, In Political Research Quarterly.
Graber, D. Ed. (2007) Media Power in Politics, Washington: CQ Press.
Pfetsch, B., Adam, S. and Eschner, B. (2008) The contribution of the press to Europeanization of public debates: A comparative study of issue salience and conflict
lines of European integration In Journalism.
Rubim, A. org. (2004) Comunicação e Política. Conceitos e Abordagens, Ed. UNESP/UFBA.
Schlesinger, P. (2009) Creativity and the Experts: New Labour, Think Tanks, and the Policy Process, In The International Journal of Press/Politics.
Teaching method
Study of the role of public policies involving the conceptual aspects (60%) and the analysis of case studies (40%).
Analysis of communication strategies employed by public policies, framing the cases studied theoretically.
Each lesson is divided between the teacher lecturing and presentation and discussion of papers (theoretical and practical) of students. The aim of this approach is to promote critical reflection about the topics.
Evaluation method