Communication, Media and Organisational Studies
Code
722011038
Academic unit
Faculdade de Ciências Sociais e Humanas
Department
Ciências da Comunicação
Credits
10
Teacher in charge
Rogério Ferreira de Andrade
Weekly hours
3 letivas + 1 tutorial
Teaching language
Portuguese
Objectives
This curricular Unit may offer students the opportunity to:
1. Build a global and integrated view of organizational strategic communication, media, and organization studies;
2. Improve organizational analysis skills driven by the principle that it is so important to manage structures and processes of meaning as it is to manage material structures and processes;
3. Understand the complex relations involving media, media processes and organizational processes;
4. Act under the presupposition that constructive or erosive strategies affecting organizations and organizational managers/leaders are always occurring in media and new media.
Prerequisites
None.
Subject matter
1. Organizations and organizational studies
2. Paradoxical environments of organizations
3. Sensemaking and sense-interpreting processes
4. Narratives and organizational cultures
5. Strategy and organizational strategic communication
6. Stakeholders analysis
7. Case studies
Bibliography
VAN RIEL (2007), Essentials of corporate communication, Routledge.
FRIEDMAN, Andrew; MILES, Samantha (2006), Stakeholders: Theory and practice, Oxford University Press.
JABLIN, Fredrick; PUTNAM, Linda (2001), The new handbook of organizational communication: Advances in theory, research and methods, Sage.
HATCH, Mary Jo (1997), Organization Theory: Modern, symbolic and postmodern perspectives, Oxford University Press.
SCOTT, W. Richard (1995), Institutions and organizations, Sage.
Teaching method
Oral and interactive explanation of the Unit items;
Practical sessions to develop specific themes;
Individual projects and research supervision.
Evaluation method
Critical review of an article or book chapter + oral presentation: 30%
Research paper: 60%
Attendance and participation: 10%