Audiovisual Policies and Strategies
Code
722011104
Academic unit
Faculdade de Ciências Sociais e Humanas
Department
Ciências da Comunicação
Credits
10
Teacher in charge
Francisco Rui Cádima
Weekly hours
3 letivas + 1 tutorial
Teaching language
Portuguese
Objectives
Acquisition of specific skills of information, knowledge and ability to understand the paradigm shift. Development of analytical skills in the context of structural issues in the area of convergence, in the context of the migration to digital. Capacity development of fundamental and applied research in the field of systems and discourse, legal-political, technological and industrial strategies of the media migration convergence emergent model, especially for new audiovisual and digital media.
Prerequisites
None.
Subject matter
From the media field to post-media universe. Fragmentation of the audiovisual model, multiplicity of supply, hyper-fragmentation. Lessons of European audiovisual policy: the revision of Directive in the context of the migration to digital. Post-television: inclusion, accessibility, privacy and net neutrality. Problematization of the concepts of pluralism and concentration in the context of the migration to digital. Media and Participatory Culture: meeting a new experience of citizenship. New narratives, \"produsers\" and interactivity: theory and practice. New digital convergences.
Bibliography
BURGESS, Jean e GREEN, Joshua (2009), YouTube e a Revolução Digital, S. Paulo: Alpha.
CÁDIMA F. Rui (2011), A Televisão, o Digital e a Cultura Participativa, Lisboa: Media XXI.
CHADWICK, Andrew (2007), Internet Politics: States, Citizens, and New Communication, Oxford University Press.
HINDMAN, Matthew (2009) The Myth of Digital Democracy. New Jersey: Princeton University Press.
JENKINS, Henry (2006), Convergence culture : where old and new media collide. New York : New York University Press.
PRIOR, Markus (2007), Post-Broadcast Democracy. How Media Choice Increases Inequality in Political Involvement and Polarizes Elections. NY: Cambridge University Press.
Teaching method
The teaching method addresses the paradigm transition from a reflexive and analytical perspective, framed by the Communication Sciences. Discusses contexts and trends of the migration to digital within the syllabus of the seminar. The practices incorporate the participation of masters students in the presentation and discussion of key documents and texts of the seminar (estimated proportion of 50% for practices, 50% theoretical).
Evaluation method
The evaluation of the seminar is made through a linkage between the formal assessment system and a continuous evaluation system, this focused in particular on the participation of students and their individual work, generally on specific topics, authors and of support texts on fundamental content of the seminar program.