Teoria da Edição (not translated)
Code
722091137
Academic unit
Faculdade de Ciências Sociais e Humanas
Department
Estudos Portugueses
Credits
10
Teacher in charge
Rui Zink
Weekly hours
3 letivas + 1 tutorial
Teaching language
Portuguese
Objectives
a) Knowledge acquirement in the publishing field
b) Understanding of key issues in editing and publishing, both print and online
c) Grasping the ability to question and discuss the literary and publishing fields
Prerequisites
None.
Subject matter
1. Is a book a book? 1.1. Authors perspective
1.2. Publishers perspective
1.3. Others: editor, retailer, distributor, State, media, readers
2. Publishings nature
2.1. Book, magazine, newspaper?
2.2. Coherencethe keynote
3. The publishing house
3.1. Little big editor
3.2. Set the difference, know your market
3.3. Translator, proofreader, designer, lay-out maker, marketeer
3.4 Science, art, lottery racionality and irrationality
4. Role playing
4.1. Editing advantages, disandvantages
4.2. Critical edition
4.3. From Eça de Queirós son to Gordon Lish
5. Brave new world
5.1. From Bubble Gum to the Bubble Blog
5.2. New formats, old contents
5.3. Is a novel the same as the Encyclopedia Brytannica?
5.4. Ebooks, dibbuks, amazons
6. Fair game: amateurs and professionals
6.1. The authors dead, long live the author
6.2. The draughtmans contract
6.3. Wheres the book?
6.4. New players: megagroups, scouts, marketeers
7. Case studies
7.1. Companhia das Letras: seven deadly sins
7.2. Collected and collective work
7.3. Is crisis the true face of the publishing business?
Bibliography
BACELLAR, Laura, Escreva seu livro Guia prático de edição e publicação, S. Paulo, Mercuryo, 2001
BAILEY, Herbert S., The Art & Science of Book Publishing, Athens, Ohio U.P., 1990
ECO, Umberto, O Pêndulo de Foucault, Lisboa, Difel, 1998
FURTADO, José Afonso, A Edição de Livros e a Gestão Estratégica, Lisboa, Booktailors, 2009
LUCAS, Thierry, Le Guide de lAuteur et du Petit Editeur, Lyon, AGEC-Juris, 1999
Teaching method
Theoretical course with some practical exercices.
Evaluation method
Participation (20%), tests (20%), final essay (60%)