O(s) Público(s) e os Media (not translated)
Code
722001110
Academic unit
Faculdade de Ciências Sociais e Humanas
Department
Ciências da Comunicação
Credits
10
Weekly hours
3 letivas + 1 tutorial
Teaching language
Portuguese
Objectives
1. To analyse the relationship between the public and the media, in its diverse formats.
2. To contextualize the way by which media receivers are envisioned by communication theories.
3. To analyse the concept of public, as opposed or similar to other concepts, as well as to examine the way by which the media, particularly journalism, view their audiences.
4. To make a general approach to reception studies, by examining and discussing empirical researches that integrate this field of research.
Prerequisites
None
Subject matter
1. Introduction: The media and its receivers: communication theories. A brief approach.
2. Public(s): definition of the concept and theoretical perspectives.
2.1. Spectators, Crowds, Communities, Activists and Witnesses (Daniel Dayan);
2.2. Crowd, Mass and Public;
2.3. Audience and Public;
2.4. The public or publics?;
2.5. Almost-Publics and Non-Publics;
2.6. Passiveness and Involvement;
2.7. Reflexivity and Rationality Levels.
3. Public creation within the media.
3.1. Access and participation in traditional media;
3.2. Participative formats generated by new technologies
3.3. Journalism and its public(s): perceptions and assumptions.
4. The Reception Field.
4.1. The three generations of reception studies;
4.2. Methodological strategies;
4.3. Reception studies examples. The Portuguese case;
4.4. Planning and organizing reception studies.
Bibliography
ABRANTES, J. C., DAYAN, D. (2006) (org.). Televisão: das Audiências aos Públicos. Lisboa: Livros Horizonte.
ANG, I. (1991). Desperatly Seeking the Audience. London and New York: Routledge.
BROOKER, W., JERMYN, D. (2003) (eds). The Audiences Studies Reader, London: Routledge.
ESQUENAZI, J. P. (2006). Sociologia dos Públicos. Porto: Porto Editora.
LIVINGSTONE, S. (2005) (ed.). Audiences and Publics: When Cultural Engagement Matters for the Public Sphere. Bristol, UK: Intellect.
Teaching method
Oral exposition of the curricular units contents and discussion of texts that will be provided at the beginning of the seminar. Tutoring of the written individual essays/works that will be presented by students.
Evaluation method
Active involvement of students in the sessions will be taken into account, as well as written text reviews (and its oral presentation) from the bibliography (30%). Written individual essay, either theoretical or practical (70%), related to one of the contents of the curriculum unit and suited to the personal interests and purposes of each student.