Business Communication
Code
722011036
Academic unit
Faculdade de Ciências Sociais e Humanas
Department
Ciências da Comunicação
Credits
10
Weekly hours
3 letivas + 1 tutorial
Teaching language
Portuguese
Objectives
To go deeply with the theoretical thinking and the study of cases concerning the enterprises and the communication, linked with the Strategic Management.
Integrate the national cultures and the employees behaviour with the organizational communication.
Prerequisites
NOne.
Subject matter
Strategic Planning and Strategic Management
National and corporations culture
The internal communication, the rumours and the human resources management
The stakeholders and the external communication
The communication auditorship
Values, myths and taboos in organizational communication
Corporation communication strategy and image management
Bibliography
Costa Bueno, Wilson da, Comunicação Empresarial, teoria e pesquisa, Brasil: Barueri, SP
Hofstede, Geert, As Sete Culturas do Capitalismo
Gryspeerdt, Axel e Annabelle Klein, Rites et Rumeurs
Martins Lampreia , « LOBI »
Hampden- Turner, Charles, Cultura de Empresa- do círculo vicioso ao círculo virtuoso, Lisboa: Editorial Presença
Teaching method
Evaluation method