Seminário de Especialidade em Comunicação Estratégica (not translated)
Code
73201104
Academic unit
Faculdade de Ciências Sociais e Humanas
Department
Ciências da Comunicação
Credits
10
Teacher in charge
João Sàágua
Weekly hours
2
Teaching language
Portuguese
Objectives
The students will be prepared for the professional work, in the different fields of Strategic Communication, learning the adequate knowledge, the needed skills and competences. Also, the students will be trained in the scientific research and the projects elaboration.
Prerequisites
Subject matter
StrategIc Communication.
The corporation, social and politician fields.
National, regional and corporation cultures.
Bibliography
Bouza Serrano, José de, O Livro do Protocolo, Esfera dos Livros, Lisboa, 2011.
Costa Bueno, Wilson da, Comunicação Empresarial: Políticas e Estratégias, Editora Saraiva, São Paulo, Brasil, 2009.
Gryspeerdt, Axel, Annabelle Klein, Rites et Rumeurs, EVO Éditions, Bruxelles, 1995. Lampreia, Joaquim Martins (coordenação científica) Marketing Político, prefácio de Joel Hasse Ferreira, Edições Sílabo, 2010.
Lampreia, Joaquim Martins, Daniel Guéguen, O Lóbi, prefácio de Joel Hasse Ferreira, Texto Editora, Lisboa, 2008.
Libaert, Thierry, Jean Marie Pierlot, La communication des associations, Dunod, Paris, 2009.
Villafane, Justo, Imagen Positiva - Gestión estratégica de la imagen de las empresas, Ediciones Pirâmide, Madrid, 2002.
Teaching method
There is a deep participation of the students, including presentations during the classes.
Evaluation method
The evaluation includes the discussion of written works.