Individual Project II
Code
10172
Academic unit
Faculdade de Ciências e Tecnologia
Department
Departamento de Química
Credits
6.0
Teacher in charge
Fernanda Antonia Josefa Llussá, Isabel Maria Rola Coelhoso
Weekly hours
6
Teaching language
Português
Objectives
Students are encouraged to search a membranes-based business idea, to be developed and evaluated throughout the course.
Prerequisites
No requirements needed.
Subject matter
Contents:
1. Birds eye view on Entrepreneurship and insights on membranes and business ideas
2. Ideation and crafting your idea
3. Intellectual and industrial property
4. Elevator pitch
5. Business plan
(a) Market analysis
(b) Marketing strategy and the mix
(c) Business Model
(d) Team
(e) Financial
(f) Risks and options
Bibliography
Readings:
[SA] Spinelli, S. and Adams, R., 2011, New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill/Irwin.
[BDN] Byers, T., Dorf, R. and Nelson, A., 2010, Technology Ventures: From Idea to Enterprise, McGraw- Hill Science/Engineering/Math.
[HPS] Hisrich, R., Peters, M. and Shepherd, D., 2012, Entrepreneurship, McGraw-Hill/Irwin.
[B] Bhide, A., 1996, ìThe Questions Every Entrepreneur Must Answerî, Harvard Business Review.
[D06] Drucker, P., 2006, Innovation and Entrepreneurship, Harper Business.
[D02] Drucker, P., 2002, ìThe Discipline of Innovationî, Harvard Business Review.
[SSRB] Shalman, W., Stevenson, H., Roberts, M. and Bhide, A., 1999, The Entrepreneurial Venture, Harvard Business Review.
[KS] Katzenbach, J. and Smith, D., 1993, The Discipline of Teamsî, Harvard Business Review.
Evaluation method
This work and evaluation involves a midterm presentation and a final evaluation divided into an oral part, the elevator pitch (5 minutes), and a report, the business plan (15 pages content). They will count toward the grade as follows:
Midterm presentation 20%
Elevator pitch 30%
Business plan 50%
The timeline for the evaluation moments are displayed along with the organization of the lectures, listed below.