Biotechnology and Entrepreneurship
Code
10829
Academic unit
Faculdade de Ciências e Tecnologia
Department
Departamento de Química
Credits
3.0
Teacher in charge
Ana Cecília Afonso Roque, Fernanda Antonia Josefa Llussá
Weekly hours
2
Total hours
40
Teaching language
Português
Objectives
Objectives of this course:
- From a real biotechnology consolidate knowledge in the field of entrepreneurship, studying a go to market strategy for it.
- To expose master students to biotechnologies that are being developed in the university lab and how they can relate with enterprises.
- Develop writing skills and writing techniques of a Case-Study.
- Develop skills and oral presentation.
- Develop leadership and management skills as well as teamwork.
Prerequisites
Attendance to Entrepreneurship
Subject matter
Introduction and historical overview of Entrepreneurship in Biotecnologia.Relevância teaching Entrepreneurship in Biotechnology. Case studies of success.
Study "Business case studies" (eg Harvard Business School)
Find and evaluate technologies / opportunities in the area of Biotecnologia.T
Mounting a "business case study" over a biotechnology company based on available information and collected through interviews. Identification and study of technology and main products. Identification of main competitors. Advantages and disadvantages of the product or service offered by the company chosen and the major competitors (Performance Map). Strategies and marketing company. Preparation of the business model canvas. Identification of challenge and proposals for resolution.
Bibliography
BIBLIOGRAPHY
Business Case Studies da Harvard Business School provided by the teachers.
Papers provided by teachers.
Alexander Osterwalder, Yves Pigneur“Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers”, 2010.
ADDITIONAL BIBLIOGRAPHY
J. Timmons & S. Spinelli. “New Venture Creation: Entrepreneurship for the 21st Century”. 2011.
R.C. Dorf & T.H. Byers, “Technology Ventures: From Idea to Enterprise”, 3rd ed., McGraw-Hill Int’l Ed., 2007.
R.D. Hisrich, M.P. Peters & D.A. Shepherd, “Entrepreneurship”, 7th ed., McGraw-Hill Int’l Ed., 2007.
Teaching method
Class presentation and discussion of themes, student presentations on the work and tutorials.
Evaluation method
Evaluation
The evaluation of the Biotechnology and Entrepreneurship will be held throughout the semester, a total of 4 presentations per group 10min/cada. Each group will deliver on the 22nd May 2014, TWO copies of a written document (Case study of your company). All material will be provided in English. All material submitted by students will also be in English.
The presentations will have a 50% weight (10% for presentations 1, 2 and 3 and 20% for presentation 4) and Case Study (written) will have a weight of 50% (30% written document + 20% discussion).
Rules for writing (Case study) - should be drawn up in English with a maximum of 12 pages (Arial IGNORE 12, spacing 1.5), including annexes and the cover page.