Industrial Management and Strategy
Code
5017
Academic unit
Faculdade de Ciências e Tecnologia
Department
Departamento de Engenharia Mecânica e Industrial
Credits
6.0
Teacher in charge
Susana Carla Vieira Lino Medina Duarte, Virgílio António Cruz Machado
Weekly hours
4
Total hours
62
Teaching language
Português
Objectives
The course contributes to better understand the management processes and support the development of strategies in Industrial Engineering area.
Subject matter
Industrial strategy: productivity and competitiveness; strategy in industry and services; strategic management and functional management; strategic planning and strategic thinking; the role of management.
Strategic analysis: environmental scanning and industry analysis (contextual and transactional); external factors; internal scanning and organisational analysis (resources and competencies); value chain analysis.
Strategy formulation: vision, mission, policy and objectives; product and market analysis; generation of strategic options and selection and evaluation of alternatives; types of strategies (growth, selling, diversification, integration and alliances).
Strategy implementation and control: organisational structure; management control and indicators board; implementation plan (allocation an control of resources, project management); management of change; evaluation and revision processes. Strategic management of human resources: teams and leadership; downsizing and outplacement strategies; motivation; performance analysis. Development of entrepreneurship culture.Bibliography
· Estratégia, A. Freire, Verbo, 1997
· Exploring Corporate Strategy, G. Johnson, K. Scholes, Prentice Hall, 1997
· Strategor, Publicações Dom Quixote, 1993
· Strategic Manufacturing for Competitive Advantage, S. Brown, Prentice Hall, 1997
· Competitive Strategy, M. Porter, Free Press, NY, 1990
· Strategic Management and Business Policy, Wheelen, Hunger, 5ª Edição, Addison-Wesley
· Other documents.
Evaluation method
Evaluation is based on 2 tests and 3 working projects (team).
The student may choose to do a Final Exam.