Digital Business Ecosystems
Code
10616
Academic unit
Faculdade de Ciências e Tecnologia
Department
Departamento de Engenharia Mecânica e Industrial
Credits
3.0
Teacher in charge
António Carlos Bárbara Grilo, Virgílio António Cruz Machado
Weekly hours
3
Teaching language
Português
Objectives
1. In depth understanding of how the Internet is transforming business rules, companies and collaborative networks
2. Knowing the digital business models.
3. Know how to develop digital business and Internet-based Start ups
4. Knowing how to finance and manage a digital business
Subject matter
The Internet evolution, electronic markets and collaborative networks
Social Networks, Web 2.0 and Mobile
Semantic Internet, Big Data e Internet of Things
Digital Marketing
Digital Business Models
Gamification
Smartcities
Open Innovation & Design Thinking
Crowdsourcing
Crowdfunding
Digital business Life-cycle
Bibliography
Relevant papers about the various topics of the programme.
Teaching method
The teaching methodology of this course has two main components: a component of Exploration and a component of Development.
In the first component, students are given a set of cross-cutting topics relevant and of the importance, impact and characteristics of digital businesses.
In the second component, students are required to deliver four assignments that require the implementation of the main theoretical concepts.
Evaluation method
Evaluation will be done by conducting group work in which students will be asked to prepare the planning of a Digital Start Up, or the development of already established comapny into a digital business.
Evaluation will be done through the evaluation of results of the three elements:
Oral Presentation (30%),
Multimedia Presentation (20%),
Written Report (50%).
The work will be executed during classes and the presentation and submission of the elements will occur in the end of the lecturing period.