Estratégia
Código
1207-120
Unidade Orgânica
null
Departamento
null
Créditos
7,5
Professor responsável
Vasco Santos
Língua de ensino
English
Objectivos
This is a first course in Strategy. It aims at (i) introducing many of the main topics
in Strategy and (ii) training the student to think strategically when analyzing a
firm´s behavior as it competes in the marketplace.
Pré-requisitos
Microeconomics Principles of Management
Conteúdo
Economies of scale and scope, agency and coordination, competitors and competition,
strategic commitment, dynamics of pricing rivalry, entry and exit, industry
analysis, strategic positioning for competitive advantage, sustaining competitive
advantage, the origins of competitive advantage: innovation, evolution, and the
environment.
These topics correspond to chapters 2, 3, 8, 9, 10, 11, 12, 13, 14, and 15 of Besanko
et al. (2010). The last chapters will only be covered if time allows.
Bibliografia
Besanko, David, David Dranove, Scott Schaefer, and Mark Shanley, 2010, The Economics
of Strategy, 5th edition, New York: John Wiley and Sons.
Método de ensino
The best way to learn Strategy is by solving problems and case studies after learning
the theory. By doing so you (i) better understand the theory and (ii) become
adept at applying it. Solving the problem sets is an integral part of this effort.
Case studies give you the flavor of the real-life situations that can be understood
strategically.
Método de avaliação
Three problem sets will be distributed during the semester and you will have
about seven days to solve them individually. Problem sets will not be accepted
past their due date.
Each student will have only one of the three problem sets graded. The problem
set to be graded will be randomly selected. This selection will take place only after
the third problem set is handed in.
Groups of four students must be formed in order to solve a case study. You can
form your own group until Friday, September 28, after which you will be randomly
assigned to a group. Group members do not need to all belong to the same
practical class. Your group will have about two weeks to solve the case study. Case
studies will not be accepted past their due date.
The final grade will equal the weighted average of the grades obtained in a case
study, the graded problem set, a midterm and a final exam according to the
following weights:
Case study 10%
Problem set. 5%
Midterm 35%
Final 50%
However, a passing grade will only be awarded if the weighted average of the
midterm (M) and final (F) grades equals or exceeds 9.5 ( 0:35 M 0:5 F
0:85 9:5).