Business Communication
Code
711011007
Academic unit
Faculdade de Ciências Sociais e Humanas
Department
Ciências da Comunicação
Credits
6
Weekly hours
4
Teaching language
Portuguese
Objectives
Prerequisites
None.
Subject matter
Bibliography
Regouby , Christian, “La Communication Globale – comment construire le capital image de l’entreprise”, Paris, Les Editions d’Organisation, 1988
Costa Bueno, Wilson da, “Comunicação Empresarial – teoria e pesquisa”, Barueri/SP, Brasil, Editora Manole Lda, 2003
Dagennais, Bernard, “La Conférence de Presse – ou l’art de faire parler les autres”,
Québec, Les Presses de l’Université Laval, 1996
Hampden-Turner, Charles, “Cultura de Empresa – do círculo vicioso ao círculo virtuoso”, Lisboa, Editorial Presença, 1993
Hotier, Hughes/Groupe de Recherche Entreprise et Communication, “Cultures d’Entreprise et Communication Internationale”, Bordeaux, ISIC/Université de Bordeaux 3, 1989
Teaching method
The active teaching methodologies stimulate the participation, involving theoretical papers and case study.
Evaluation method
The production of papers and the discussions about different topics are very important for the evaluation.