Biotechnology and Entrepreneurship
Code
10829
Academic unit
Faculdade de Ciências e Tecnologia
Department
Departamento de Química
Credits
3.0
Teacher in charge
Ana Cecília Afonso Roque, Fernanda Antonia Josefa Llussá
Weekly hours
2
Total hours
40
Teaching language
Português
Objectives
Objectives of this course:
- From a real biotechnology consolidate knowledge in the field of entrepreneurship, studying a go to market strategy for it.
- To expose master students to biotechnologies that are being developed in the university lab and how they can relate with enterprises.
- Develop writing skills and writing techniques of a Case-Study.
- Develop skills and oral presentation.
- Develop leadership and management skills as well as teamwork.
Prerequisites
Attendance to Entrepreneurship
Subject matter
Introduction and historical overview of Entrepreneurship in Biotecnologia.Relevância teaching Entrepreneurship in Biotechnology. Case studies of success.
Study "Business case studies" (eg Harvard Business School)
Find and evaluate technologies / opportunities in the area of Biotecnologia.T
Mounting a "business case study" over a biotechnology company based on available information and collected through interviews. Identification and study of technology and main products. Identification of main competitors. Advantages and disadvantages of the product or service offered by the company chosen and the major competitors (Performance Map). Strategies and marketing company. Preparation of the business model canvas. Identification of challenge and proposals for resolution.
Bibliography
Recomendada:
R.C. Dorf & T.H. Byers, “Technology Ventures: From Idea to Enterprise”, 2nd ed., McGraw-Hill Int´l Ed., 2007.
R. D. Hisrich, M.P. Peters & D.A. Shepherd, “Entrepreneurship”, 7th ed., McGraw-Hill Int´l Ed, 2007.
Osterwalder, A., Pigneur, Y., “Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers”, John Wiley & Sons, Inc. Ed, 2010.
Outra:
[SA] Spinelli, S. and Adams, R., 2011, New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill/Irwin.
[BDN] Byers, T., et al 2010, Technology Ventures: From Idea to Enterprise, McGraw- Hill Science/Engineering/Math.
[HBS] Harvard Business School Case Studies
[B] Bhide, A., 1996, The Questions Every Entrepreneur Must Answer, Harvard Business Review.
[D06] Drucker, P., 2006, Innovation and Entrepreneurship, Harper Business.
Teaching method
Class presentation and discussion of themes, student presentations on the work and tutorials.