Visual Culture - 2nd semester
Code
711011060
Academic unit
Faculdade de Ciências Sociais e Humanas
Department
Ciências da Comunicação
Credits
6
Teacher in charge
Maria Margarida Godinho
Weekly hours
4
Teaching language
Portuguese
Objectives
1. To understand the concept of Visual Culture in its relationship with other cultural fields, as visual studies or cultural studies, as well as its cross-cutting edges with different human sciences;
2. To acknowledge and be able to analyze paradigmatic case studies of the crossing between Art and Visual Culture;
3. To learn visual literacy, in the sense of adquiring a critical thinking about images and their making;
4. To learn the key concepts of Visual Culture and to be able of aplying them;
5. To acknowledge and to be able of interpreting models of visual representation in its intertwining of conceptual and communicional models;
6. To be able of recognize and analize its own visual ecology/ culture;
Prerequisites
No requisits
Subject matter
2.1. The renaissance visual culture, The arguments of Panofski, Michael Baxandall e Clifford Geertz.
2.2. The modern otpical culture and the emergence of the new observer. Concepts of attention and visuality (Jonathan Crary and Nicholas Mirzoeff).
2.3. Photography, cinema and xx century visual culture. The Hollywood movie industry. Problems of gender and cinema (Laura Mulvey), cinema of attractions (Tom Gunning) and fetichism (Christian Metz).
3. Contemproary visual culture
3.1. The role of Museums in contemproary culture (Claire Bishop)
3.2. Archeology of digital culture and of the proliferation of imagens in the networks (Marita Sturken).
Bibliography
BAXANDALL, Michael, Painting and Experience in XV century Italy, Oxford: Oxford University Press, 1978.
MIRZOEFF, Michael (ed.), The visual culture reader, Routledge, 1999
CRARY, Jonathan Techniques of the Observer, On Vision and Modernity in xix Century. London/Massachussets, The MIT Press, 1991.
CRARY, Jonathan Suspensions of Perception. Attention, spectacle and Modern Culture. London/Massachussets, The MIT Press, 2001.
GUNNING, Tom, \"The Cinema of Attractions: Early Film, Its Spectator and the Avant-Garde\", Wide Angle, Vol. 8, nos. 3 & 4 Fall, 1986.
KRAUSS, Rosalind, Tracing Nadar. October, Vol. 5, Photography (Summer, 1978), pp. 29-4
MULVEY, Laura \"Prazer visual e cinema narrativo\". In Ana Gabriela Macedo e Francesca Rayner (org.), \"Género, Cultura Visual e Performance - uma antologia crítica\". Braga, Universidade do Minho, 2011.
STURKEN, Marita, From Kodak and Polaroid to Google and Facebook
the shaping of family pictures and photographs of the Self. Texto digital.
Teaching method
Open exposition by the teacher, text discussion under previous assigment.
In class teaching
Evaluation method
Written test: 10
Oral presentation of the essay in class: 5
Written review: 5