Public Policies and Agenda Setting
Code
711011065
Academic unit
Faculdade de Ciências Sociais e Humanas
Department
Ciências da Comunicação
Credits
6
Weekly hours
4
Teaching language
Portuguese
Objectives
Prerequisites
None.
Subject matter
Bibliography
Dearing, J., Rogers E., and Chaffee, S., (1996) Agenda-Setting, Sage Publications.
Gandy, O. H., (1982) Beyond Agenda Setting: Information Subsidies and Public Policy, Ablex Publishing.
McCoombs, M. (2004), Setting the Agenda: The News Media and Public Opinion, Polity Press.
Protess, D. L., McCombs, M. (Ed.) (1991), Agenda Setting: Readings on Media, Public Opinion and Policy Making, Lawrence Erlbaum Associates.
Rubim, A. (org.) (2004) Comunicação e Política. Conceitos e Abordagens, Ed. UNESP e UFBA.
Teaching method
With the students participation and with both theoretical papers and case studies, the main concepts are analysed, as well as the most frequent practices regarding communication strategies and the agenda-setting process.
Evaluation method
1-Individual paper work with theoretical and practical approaches. Presentation and dicussion in the classroom (50%).
2-Final writen test (50%).