Surveys and Market Research - 2nd semester
Code
711081046
Academic unit
Faculdade de Ciências Sociais e Humanas
Department
Sociologia
Credits
6
Teacher in charge
INTERCAMPUS
Weekly hours
4
Teaching language
Portuguese
Objectives
Prerequisites
Subject matter
Bibliography
Aaker, D., Kumar, V. & Day, G.S. (1998). Marketing research. New York: John Wiley & Sons.
Kinnear, T. & Taylor, J. (1996). Marketing research: An applied approach. New York: McGraw-Hill Sudman, S. & Blair, E (1998). Marketing research: A problem-solving approach. New York: McGraw-Hill
Teaching method
The teaching has 1) an expository part structuring the content, 2) practical exercises built around specific mode of study and 3) monitoring of individual works.
Evaluation method
The final evaluation is the arithmetic average of two assessment moments. The evaluation will be based on an individual or group work (maximum 4 people) that will be delivered in writing. That written work is discussed with the lecturer. That work and oral defense forces a) applying knowledge of subjects taught and b) application of knowledge in untypified situations.