Business Communication - 1st semester
Code
722011036
Academic unit
Faculdade de Ciências Sociais e Humanas
Department
Ciências da Comunicação
Credits
10
Teacher in charge
Ana Margarida Barreto
Weekly hours
3 letivas + 1 tutorial
Teaching language
Portuguese
Objectives
1. Understanding the concept and process of communication, and its strategic relevance in the current business climate.
2. Understanding and critical analysis of the relationship between internal communication, management of human resources and marketing.
3. Understanding and capacity for critical analysis of issues related to external communication, including communication with stakeholders and the value of corporate reputation.
4. Deepen the theoretical reflection and analysis of cases in the field of business and communication, making the connection to the study of global business strategies.
Prerequisites
None
Subject matter
Business Communication
Historical perspective on the study of organizations: the different theories and organizational paradigms and their implications for business / organizational communication
Internal Communication
External Communication
Corporate reputation
Business Communication Strategies
Communication Audits
Bibliography
ALMEIDA, Vítor (2003), A comunicação interna na empresa, Lisboa, Areas Editora.
BUENO, Wilson da Costa. Comunicação empresarial: teoria e pesquisa. São Paulo: Manole, 2003.
CERDEIRA, JP (2010). O valor da confiança na definição da cultura organizacional. Exedra, 3, 107-116.
CHANEY, Lillian; MARTIN, Jeanette, (2004), Intercultural business communication, Upper Saddle River, Pearson.
CHIAVENATTO, I. (2004). Introdução à teoria geral da administração. S Paulo: Ed Campos.
CORNELISSEN, J. (2014). Corporate communication: A guide to theory and practice. Sage.
CUNHA, M. & Rodrigues, S. (2002). Manual de estudos organizacionais. Lisboa: RH-Editora
CUNHA, M, Rego, A, Cunha, R, & Cabral-Cardoso, C (2003). Manual de comportamento organizacional e gestão. Lisboa: Ed RH.
JABLIN, Frederic; PUTNAM, Linda (2000), The new handbook of organizational communication: advances in theory, research, and methods, Thousand Oaks, Sage.
Teaching method
Analysis of key concepts in the field of business communication, involving the study of theoretical texts (70%) and reflection on concrete examples (30%), involving students in further development of materials and in the work of theoretical and practical research in the field of communication business.
In class teaching
Evaluation method
Continuous assessment implies the realization of a frequency, which will have a 60% of the final grade, and a report and presentation of group work (40%). Participation in class, its frequency and quality, will influence the final score whenever appropriate. The final evaluation is made by an individual written exam (100%).