Communication, Media and Organisational Studies - 1st semester
Code
722011038
Academic unit
Faculdade de Ciências Sociais e Humanas
Department
Ciências da Comunicação
Credits
10
Teacher in charge
Ivone Ferreira
Weekly hours
3 letivas + 1 tutorial
Teaching language
Portuguese
Objectives
After attending this course, master´s students should be able to
a) Build a comprehensive and articulated vision of organizational studies;
c) Understand the links between globalization, culture and organizational processes;
d) Know the tools of organizational communication available to the public in the digital age.
Prerequisites
None.
Subject matter
1. Organizational studies in the XXI century
2. Paradoxical Environments organizations
3. Organizational Cultures
4. Reputation management
6. Organizations in the digital era: from public to prosumers.
Bibliography
Ahrne, Aspers & Brunsson. The Organization of Markets In Organization Studies 2015, Vol. 36(1) 7 27.
Gil & Romero (2011). Crossumer: claves para entender al consumidor español de nueva gerácion. Madrid: Gestión 2000.
Gomez Cervantes, Maria (2009). Retórica en la empresa: Las habilidades comunicativas del directivo empresarial. Covilhã: Livros LabCom.
Gonçalves, G., Lisboa, Flavi (Org)(2015). Novos media, novos públicos (Volume III). Covilhã: Livros LabCom.
Gonçalves, G., Sommerville, Ian, Melo, Ana (Org)(2013). Organisational and Strategic communication research: European perspectives. Covilhã: Livros LabCom.
Hatch, Mary Jo (1997). Organization Theory: Modern, symbolic and postmodern perspectives. UK: Oxford University Press.
Jablin, Fredrick; Putnam, Linda (2001). The new handbook of organizational communication: Advances in theory, research and methods. USA/UK: Sage.
Ribeiro, Paula, Ruão, Teresa, Universidades e empresas em processo de transferência de conhecimento: uma visão geral sobre a comunicação interorganizacional In Pinto-Coelho, Z. & Fidalgo, J. (eds) (2013) Comunicação e Cultura: II Jornada de Doutorandos em Ciências da Comunicação e Estudos Culturais. Centro de Estudos de Comunicação e Sociedade, Universidade do Minho, pp. 200 -219
Teaching method
Expository sessions with reference to case studies;
Monitoring of student research projects.
Evaluation method
Preparation of a scientific paper (Abstract 30% + 70% Article).