Individual Project II
Code
10172
Academic unit
Faculdade de Ciências e Tecnologia
Department
Departamento de Química
Credits
6.0
Teacher in charge
Isabel Maria Rola Coelhoso, Joaquim Amaro Graça Pires Faia e Pina Catalão Lopes
Weekly hours
4
Total hours
48
Teaching language
Inglês
Objectives
At the end of this course the student will have acquired knowledge, skills and competencies that allow you to :
- Understanding the process of value creation associated with an entrepreneurial orientation, since the generation of innovative ideas to business decisions that lead to market implementation , including key information to prepare a business plan and do an "elevator pitch" ;
- Being able to, in autonomy, collect relevant information and formulate business ideas and analyze the necessary resources and implementation of the business, from production to quantification of the market and how to reach it , as well as calculate the profitability of the project;
- Know the fundamentals , data sources and methods of analysis that build into a summary presentation of a business idea -business plan and " elevator pitch " - combining the generation of ideas , technology, market analysis and marketing, team and financial instruments to assess the profitability of the project.
Prerequisites
No (previous) requirements.
Subject matter
1.Bird''''s eye view on Entrepreneurship and insights on membranes and business ideas
2.Ideation and crafting your idea
3.Intellectual and industrial property
4.Elevator pitch
5.Business plan
a. Market analysis
b. Marketing strategy and the mix
c. Business Model
d. Financials
e. Team
f. Risks and options
6. Sketchy note on project management
Bibliography
Spinelli, S. and Adams, R., 2011, New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill/Irwin
Byers, T., Dorf, R. and Nelson, A., 2010, Technology Ventures: From Idea to Enterprise, McGraw-Hill Science/Engineering/Math
Hisrich, R., Peters, M. and Shepherd, D., 2012, Entrepreneurship, McGraw-Hill/Irwin
Bhide, A., 1996, "The Questions Every Entrepreneur Must Answer", Harvard Business Review
Drucker, P., 2006, Innovation and Entrepreneurship, Harper Business
Drucker, P., 2002, "The Discipline of Innovation", Harvard Business Review
Shalman, W., Stevenson, H., Roberts, M. and Bhide, A., 1999, The Entrepreneurial Venture, Harvard Business Review Press
Katzenbach, J. and Smith, D., 1993, "The Discipline of Teams", Harvard Business Review
During the course additional material may be included.
Teaching method
Theory-practice lectures and Tutorial sessions.
Evaluation method
Evaluation method consists of a midterm presentation, weighting 20% of the final grade, and a final evaluation divided into an oral part, the elevator pitch, and a report, the business plan, weighting respectively 30% and 50% of the final grade.