Entrepreneurship
Code
11128
Academic unit
Faculdade de Ciências e Tecnologia
Department
Departamento de Ciências e Tecnologia da Biomassa
Credits
3.0
Total hours
45
Teaching language
Português
Objectives
Students are expected to develop an entrepreneurship culture, including the following skills:
1) To identify ideas and opportunities to launch new projects;
2) To get knowledge on how to deal with technical and organizational issues required to launch entrepreneurial projects;
3) To understand the project implementation challenges, namely venture capital and teamwork management, and find the right tools to implement it;
4) To show and explain ideas and to convince stakeholders.
Prerequisites
The syllabus was designed to encourage the student for entrepreneurship and for the perception and analysis of new business opportunities; with this program, the student may apply the knowledge provided:
1) to transform scientific knowledge in business ideas;
2) to create, select and develop an idea for a new product or service;
3) to draw a business plan and a marketing plan
4) to better explain and present its ideas in a short time and stressed environments.
Subject matter
Strategy for entrepreneurship. Ideation and processes for the creation of new ideas. Industrial property rights and protection: patents and technical formalities. Managing an entrepreneurial project: planning; communication and motivation; leadership and team work. Marketing and innovation for the development of new products and businesses. Business plan and entrepreneurial finance. System of Incentives for young entrepreneurs. Managing growth and intrapreneurship.
Bibliography
Books:
Paul Burns, (2010), "Entrepreneurship and Small Business: Start-up, Growth and Maturity", Palgrave Macmillan, 3rd Ed.
Kotler, P. (2011), "Marketing Management", Prentice-Hall.
Shriberg, A. & Shriberg (2010), "Practicing Leadership: Principles and Applications", John Wiley & Sons, 4th Ed., USA.
Spinelli, S. & Rob Adams (2012). “New Venture Creation: Entrepreneurship for the 21st Century”. McGraw-Hill Higher Education; 9 Ed.
Thomas H. Byers, Richard C. Dorf, Andrew Nelson (2010) “Technology Ventures: From Idea to Enterprise”, 3rd Ed., McGraw-Hill Higher Education
Robert D. Hisrich, (2009). "International Entrepreneurship: Starting, Developing, and Managing a Global Venture", Sage Publications, Inc
R.D. Hisrich, M.P. Peters & D.A. Shepherd, “Entrepreneurship”, 7th ed., McGraw-Hill Int’l Ed., 2007.
Scott A. Shane (2008) “Technology Strategy for Managers and Entrepreneurs”, Prentice Hall.
Guy Kawasaki (2004), “The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything”, Penguin Group Inc.
Journals:
Entrepreneurship Theory and Practice (http://eu.wiley.com/WileyCDA/WileyTitle/productCd-ETAP.html)
Journal of Entrepreneurship (http://joe.sagepub.com/)
International Entrepreneurship and Management Journal (http://www.springer.com/business+%26+management/entrepreneurship/journal/11365)
International Journal of Entrepreneurial Behaviour & Research (http://www.emeraldinsight.com/products/journals/journals.htm?id=ijebr)
Entrepreneurship & Regional Development, an International Journal (http://www.tandf.co.uk/journals/tepn)
Journal of Business Venturing (http://www.journals.elsevier.com/journal-of-business-venturing/)
International Small Business Journal (http://isb.sagepub.com/)
Teaching method
Considering the available time (5 weeks), the teaching methodology praises that, in each week the subjects presented are discussed and worked (in groups), which had been defined in the learning objectives.
In the first week, the subjects introduced to students are related with entrepreneurial strategic issues, generation of ideas, leadership and work team management; as a result, the students will have to organize their teams to be able to define the problem. In the 2nd week, the subjects presented will allow the student to pursuit its project; they have to consider different options for the problem identified in the previous week. In the 3rd week, the market related issues are approached, and the students are asked to build a marketing plan. In the 4th week, financial issues are addressed, making it possible to accomplish a business plan. In the last week, the process of how to expose the idea to potential stakeholders is addressed; the students are required to present and argue their project in an elevator pitch.
This methodology gives priority to:
1) the presentation of practical and successful cases;
2) the promotion of soft skills, namely, in what concerns to the development of critical thinking, the defense of ideas and arguments based on technical-scientific data, to the tolerance and capacity of dealing with conflicts in adverse and stressful situations.
3) the participation of the students in practical works and assessments and its presentation.
Evaluation method
This course is directed to students from the 4th and 5th years of the "Mestrado integrado" and students from the 2nd cycle (mestrado).
The program was design for a duration of 5 weeks, with a total of 45 hours in class (15 sessions of 3 hours each) - 3 ECTS.
Classes are based in an exposition methodology. Students will be asked to apply their skills in the creation and development of an idea, regarding a new product or a new business.
Students evaluation is based on the development and presentation of an idea/project in an elevator pitch, and its report. The work should be developed in teams of 4-5 members. The presentation should account for 50% of the final mark and the report 50%.