PostGraduate in Marketing Research e CRM
Cycle
Segundo ciclo
Degree
Mestre
This path is an option of
ECTS Coordinator
Roberto André Pereira Henriques
Education objectives
The specialization in Marketing Research and CRM is ranked as the best Master degree Program in E-Business in Portugal, the 2nd best in Europe and in the World by Eduniversal, international agency that publishes an annual ranking of the best MBA and Master degree programs in the world.
This program fills a gap in the high level training of managers, technical staff, and other experts in marketing, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information.
It is particularly aimed at technical staff and users of Market Research, as well at professionals who are involved in Customer Relationship Management in Banking and Insurance, Telecommunications, FMCG (fast-moving consumer goods), among others.
The main goal of this program is to train technical staff and managers to:
- Plan, create and conduct market studies or any other market research;
- Select and apply methods of collection of marketing data;
- Analyze, interpret, and communicate the results of market research;
- Manage, explore, interpret and communicate marketing information that is present in information systems or from other sources of marketing information;
- Create, implement and manage customer relationship policies.
Applications - academic year 2017/2018
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae and submit the application in the end, from April 4th to May 11th, 2017. The selection process is based on the analysis of the applicant's academic and professional curriculum, and an interview.
Access conditions
The requirements for the applications are: a degree in a compatible field; analysis of the applicants' academic and professional curriculum; and an interview conducted by the Admissions' Jury Panel.
Degree pre-requisites
For the conclusion of the curricular component, it is necessary to obtain a minimum of 60 ECTS (credit units). The curricular component of the program includes two semesters, that corresponds to a postgraduate program diploma.
To earn the Master degree program in Statistics and Information Management, with a specialization in Marketing Research and CRM, the student must develop a scholarly thesis, work project or a professional internship, carried out in the third semester.
Access to other courses
Access to Doctoral Program.
Evaluation rules
The evaluation of each discipline is usually carried through a final exam. This evaluation may be complemented with a project developed individually or in group. A minimum classification of 10 values is demanded so that the discipline is concluded successfully.