PostGraduate in Marketing Intelligence

Cycle

Curso de Pós-graduação

Degree

Not awarded

ECTS Coordinator

Education objectives

The postgraduate program in Marketing Intelligence trains technical and management staff to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations. It is aimed also at Information Systems managers.

The program provides a balanced curriculum with two components: one based on tools and methodologies of marketing management, and the other supported by methodologies andtechniques of information analysis and management.

The goal of this program is to train technical staff and managers to:

- Develop strategies, methods and instruments of marketing management;

- Be aware of client behaviour and create relationship policies;

- Master the processes and tools used for the storage, organization and access to information for marketing in organizations;

- Use the several methodologies and tools of information exploration and analysis, in order to reduce the levels of uncertainty related to solving marketing problems.

Applications - academic year 2017/2018
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae and submit the application in the end, from April 4th to May 11th, 2017. The selection process is based on the analysis of the applicant's academic and professional curriculum, and an interview.

Access conditions

The requirements for the applications are: a degree in a compatible field; analysis of the applicants' academic and professional curriculum; and an interview conducted by the Admissions' Jury Panel.

Degree pre-requisites

To earn the postgraduate program diploma in Marketing Intelligence, the students complete 8 course units, of which 5 are mandatory and the 3 elective courses will be chosen by the students from a wide range of course units.

Access to other courses

The postgraduate program gives access to the master degree program in Information Management, with a specialization in Marketing Intelligence, upon the development and presentation of a scholarly thesis, work project and an internship, and the approval of the course unit Research Methodologies.

Note: the renrollment in the postgraduate program allows the student to enroll in ten course units.

Evaluation rules

Structure

1º year - Autumn semester
Code	Name	ECTS
200048	Marketing Strategy and Consumer Behaviour	7.5
200139	Web Marketing and E-Commerce	7.5
Options
200001	Data Analysis	7.5
200004	Geographic Information Systems Applications	7.5
200009	Spatial Databases	7.5
200012	Business Intelligence I	7.5
200015	Geographical Information Systems and Science	7.5
200016	Cartographic Sciences	7.5
200023	Data Mining	7.5
200026	Data Mining I	7.5
200032	DataBase Management Systems	7.5
200046	Statistics	7.5
200055	GI Standards	4.0
200058	Geographic Information Systems Applications	7.5
200060	Geospatial Data Mining	7.5
200064	Geostatistics	7.5
200068	Information Project Management	7.5
200070	Information Technologies Services Management	7.5
200071	Knowledge Management	7.5
200083	Marketing Digital	7.5
200087	Data Collection Methods	7.5
200089	Survey Methods	7.5
200092	Quantitative Methods for Marketing - Descriptive Methods	7.5
200101	Banking and Insurance Operation	7.5
200104	Principles of Financial Management	7.5
200115	Remote Sensing	7.5
200129	Value Quantification Technics	7.5
400009	Innovation, Change Management and the New Healthcare Client	7.5
400020	Information Systems Governance	7.5
400029	Web Analytics	7.5
400045	Sustainable Cities	7.5
400054	Information Technology in Cities Seminar I	3.5

1º year - Spring semester
Code	Name	ECTS
200067	Marketing Management	7.5
200072	Customer Relationship Management	7.5
200085	Experiential Marketing	7.5
Options
200007	Architectures for Information Technology	7.5
200013	Business Intelligence II	7.5
200014	Business Process Management	7.5
200024	Geospatial Data Mining	7.5
200028	Data Mining II	7.5
200049	Market Research	7.5
200052	Geographic Data Bases	4.0
200065	Customer Satisfacion and Loyalty Management	7.5
200069	Risk Management	7.5
200073	Information Systems Management	7.5
200088	Forecasting Methods	7.5
200090	Econometrics Methods	7.5
200093	Quantitative Methods for Marketing - explanatory methods	7.5
200094	Geographical Information Systems and Modelling	7.5
200097	Solvency Models	7.5
200121	Decision Support Systems	7.5
200124	Geographical Information Systems in Organizations	7.5
200145	Big Data Applications	7.5
200146	Innovation Management and Design Thinking	7.5
400010	Data Collection, Administrative Sources and Big Data	6.0
400019	Customer Relationship Management Systems	7.5
400023	Leadership and People Management	6.0
400027	Search Engine Marketing	7.5
400028	Social Media Intelligence	7.5
400039	Integrated Management Solutions	7.5
400040	Enterprise Mobility Solutions	7.5
400042	Business Solutions as a Service	7.5
400046	City Analytics	7.5
400049	Information Technology in Cities Seminar II	4.0
400051	Mobile and Ubiquitous Computing	7.5
400055	Enterprise Resource Management Systems	7.5