PostGraduate in Marketing Intelligence
Cycle
Segundo ciclo
Degree
Mestre
This path is an option of
ECTS Coordinator
Roberto André Pereira Henriques
Education objectives
The Master Program in Information Management, with a specialization in Marketing Intelligence, aims to train managers, technical staff and other marketing professionals to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations. It is aimed also at Information Systems managers.
The program provides a balanced curriculum with two components: one based on tools and methodologies of marketing management, and the other supported by methodologies and techniques of information analysis and management.
The goal of this program is to train technical staff and managers to:
- Develop strategies, methods and tools of marketing management;
- Be aware of client behavior and create relationship policies;
- Master the processes and tools used for the storage, organization and access to marketing information in organizations;
- Use the several methodologies and tools of exploration and analysis, in order to reduce the levels of uncertainty related to solving marketing problems.
Applications - academic year 2017/2018
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae and submit the application in the end, from April 4th to May 11th, 2017. The selection process is based on the analysis of the applicant's academic and professional curriculum, and an interview.
Access conditions
The requirements for the applications are: a degree in a compatible field; analysis of the applicants' academic and professional curriculum; and an interview conducted by the Admissions' Jury Panel.
Degree pre-requisites
For the conclusion of the curricular component, it is necessary to obtain a minimum of 60 ECTS (credit units). The curricular component of the program includes two semesters, that corresponds to a postgraduate program diploma.
To earn the Master degree program in Information Management, with a specialization in Marketing Intelligence, the student must develop a scholarly thesis, work project or a professional internship, carried out in the third semester.
Access to other courses
Access to Doctoral Program.
Evaluation rules