Management Seminar
Code
2300
Credits
2
Teacher in charge
Carlos Alberto Alves Marques
Teaching language
English
Objectives
The Management Seminar aims to introduce master students to Marketing practices in enterprises, namely best practices in different sectors of activity, in order:
-To foster knowledge on diversified of marketing practices;
-To apply and confront academic learning with real and practical enterprises contexts;
-To develop critical and analytical perspectives in respect to marketing contingencies;
-To challenge students to generate new and innovative ideas which can fit in marketing practices;
-To provide a global and integrated vision of marketing plans, their implementation and results.
Prerequisites
Subject matter
Bibliography
Teaching method
During the Seminar, students have the opportunity to be introduced to a marketing best practice of a company/organization of reference. The session conducted by a top manager follows the structure bellow:
1. Business and Organizational context
2.The company/organization presents its marketing strategy or certain features of the strategy/approach
3.The company presents the practices implementation and discusses the lessons learned
4.The students are asked to think about the practices and present their own perspective through an individual written report
Evaluation method
The Seminar will not be validated if the students miss more than ONE Session. At the end of the Sessions (from 20h30 to 21h15), each student does a small Report (1 page). The Session Report is structured according three issues:
1. Main issues analysed
2. Strengths of the case or practices
3. Recommendations for improvements and/or suggestions.
The final grade in the Management Seminar takes in account:
- Sessions Participation (30%)
- Individual Reports (70%)