International Business
Code
2338
Academic unit
null
Department
null
Credits
3,5
Teacher in charge
Emanuel Gomes
Teaching language
English
Objectives
The aim of this course is to provide students with up-to-date knowledge and practical tools that would enable them to gain deeper understanding of the internationalization process and international strategies of established multinational firms and entrepreneurial born global ventures. Students will be introduced to key theories of international business and particular attention will be dedicated to the role and influence of international environmental factors and institutions, and the inter-relationship between host government policies and multinational company strategies.
Prerequisites
Subject matter
-Cultural and political environment of international business;
-Global markets & regional integrations;
-Managing the internationalisation process: motives, location, timing and entry modes;
-Managing mergers, acquisitions and strategic alliances to enhance international Competitiveness;
-Global strategy: Headquarter and subsidiary level strategies.
Bibliography
Teaching method
The course will be delivered through a series of workshops combining theory and practice. The theoretical part will be used to introduce concepts and theories of international market selection, foreign market entry strategies, and development and implementation of international business strategies.
The practical part will be used to develop critical and creative analysis of issues around international operations (i.e., location, market entry mode and methods, political risk, and sourcing).
Evaluation method
The final grade in the course will be based on both individual and group work. The evaluation is based on the following:
A. Final individual exam (50% of module mark). The final exam is mandatory;
B. Group assignment (50% of module mark). Students will be working in groups of 5 and develop an internationalization plan for a specific firm/organization.
This project provides students with the opportunity to work relatively autonomously culminating in the production of realistic report that integrates managerial realism. Marks will be awarded on an individual basis based on each student´s contribution measured through peer assessment (50%), and overall group performance (50%).