Global Business Challenges
Code
2365
Academic unit
null
Department
null
Credits
7
Teacher in charge
José Manuel Albuquerque Tavares e Francisco Farto e Abreu
Teaching language
English
Objectives
This course (Global Business Challenges) aims at characterizing the threats and opportunities faced by firms in relation to their nonmarket environment, that is, developments in technology, income and lifestyles, international markets, emerging economies, government policy, and the behaviour the different stakeholders of the firm, including media, social activists and internal stakeholders. These different elements share the fact that they are largely external to the firm and beyond its control-, and their impact on firm performance is not easily mediated by explicit markets, that is, through prices or contracts.
The course will contrast, and draw analogies between the behaviour of business firms and the nonmarket environment, including the behaviour of private political actors and governments. Teaching will draw on analytical tools from management and economic science, text and video case studies, as well as use of illustrations from cinema, literature and forms of artistic expression. There will be presentations by professionals in the areas of relevance to the course, with the aim of motivating and increasing student awareness of the relevance of the nonmarket environment of firms.
Prerequisites
Subject matter
Bibliography
Teaching method
Evaluation method