Strategy I
Code
2422
Teacher in charge
Sofia Franco
Teaching language
Objectives
This is the first half of the Strategy course. This part is designed to provide a working knowledge of the analytical tools that bear most directly on the strategic decisions that firms must make. The kinds of decisions that will be of interest to us include: pricing and output; advertising; investment in new production capacity; the introduction of new products, brands, and quality variations; investments in R&D; and the use of patents.
Throughout the course, our emphasis will be on industry structure, its relationship with the way firms interact strategically, and its implications for market power.
The analysis of industry structure, strategic interactions among rival sellers, and strategies for entering an industry, or for deterring entry or controlling its impact, will be covered with a mix of theory and case material.
Prerequisites
There are no formal prerequisites, however, the lectures assume that you are comfortable with basic calculus and microeconomics and that you can work with and interpret graphs of (linear) functions, and in the end, one should not be averse to critical thinking and graphical analysis in general.
Subject matter
Bibliography
Teaching method
Evaluation method
Grading will be based on four different aspects of your performance:
-First Problem Set: 25% of your grade
-Second Problem Set: 25 % of your grade
-Final compulsory exam: 50% of your grade