Strategy I
Code
2423
Teacher in charge
João Silveira Lobo
Teaching language
Objectives
This course is designed to focus the students in:
a)The strategy field from a process perspective aiming at building the conditions to create and sustain competitive advantage.
b)The methodologies for structuring and disseminating strategic thinking within the firm through strategic planning.
Prerequisites
Subject matter
Bibliography
BIBLIOGRAPHY:
1. Contemporary Strategy Analysis , Robert M. Grant, Wiley, 2010 7th edition, chapters 5, 6, 7, 8, 9 and 10.
2. Strategic Management , Saloner Garth, Shepard A., Podolny, J., Wiley, 2001, chapter
3. OTHER RESOURCES (will be available in MOODLE):
CASE-STUDIES:
-Apple Inc. in 2012 HBS 9-712-490 (Rv Aug,14 2012)
-Kent Chemical: Organizing for International Growth HBS 4409 (Feb 23, 2012)
SESSION READINGS:
1. What is Strategy by Michael Porter, HBR, Nov-Dec 1996
2. The Resource-based theory of Competitive Advantage: implications for strategy formulation by Robert M. Grant, California Management Review, Vol.33, Ner 3, Spring 1991
3. Creating Competitive Advantage by Pankaj Ghemawat and Jan Rivkin, HBS 9-798-062, Rv Feb, 25th 2006
4. Towards a Strategic Theory of the Firm by Richard Rumelt in Resources, Firms and Strategies, ed. Nicolai J. Foss, Oxford 1997
5. Organizational Structure by James B. Clawson, UV 3041
6. Winning in an uncertain future by Peter Schwartz, in GBN, Feb 27, 2012, http://www.delivering-tomorrow.com/winning-in-an-uncertain-future-through-scenario-planning/
7. How to build scenarios Planning for Long Fuse, Big Bang in an era of uncertainty by Lawrence Wilkinson in http://www.wired.com/wired/scenarios/build.html
8. A note on Scenario Planning by David Garvin & Lynne Levesque, HBS-9-306-003 (Rv 2006)
9. Consumer Futures 2020: Scenarios for tomorrow s consumers in Forum for the Future http://www.forumforthefuture.org/
Teaching method
The course will have 6 sessions of 2x1h20mn each and will be a mix of theory and case studies. A Hands-on/Board Decision Making approach to the subject will be used as a basis of class participation.
Likewise, the course will count heavily on the students active participation, both in class and in its preparation. Students will be required to form teams according to MCO group affiliation list.
In the first session, the rules of the game will be set up and the individual write-ups questions as well as the recommended session readings will be communicated.
Evaluation method
-Group Grade: 30% - Group Work
-Individual Class Grade: 30% - 2 Individual Write-ups
-Final Exam: 40% (mandatory)