Advanced Marketing
Code
2430
Teacher in charge
Victor Centeno
Teaching language
Objectives
This course is designed for students with solid knowledge of marketing concepts who want to proceed into a deeper knowledge and discussion of an evolving marketing approach to business.
Prerequisites
Subject matter
Bibliography
Teaching method
This is a very practical course based on the use of a simulator, real life cases and the business experience of the instructor. The students will learn by understanding the limitations of marketing tools and as a consequence will be able to apply them to solve real problems. The idea is to replicate real life situations and, specifically in the second block, practicing real life situations through role playing.
Evaluation method