Management Seminar
Code
2300
Credits
3,5
Teacher in charge
Carlos Alberto Alves Marques
Teaching language
English
Objectives
The Management Seminar aims to introduce master students to Marketing practices in enterprises, namely best practices in different sectors of activity, in order:
-To foster knowledge on diversified of marketing practices;
-To apply and confront academic learning with real and practical enterprises contexts;
-To develop critical and analytical perspectives in respect to marketing contingencies;
-To challenge students to generate new and innovative ideas which can fit in marketing practices;
-To provide a global and integrated vision of marketing plans, their implementation and results.
Prerequisites
N/A
Subject matter
Bibliography
RESOURCES.
Daft, R.L. & Samson, D. (2015) - Management. NY: The Dryden Press (5th Ed.)
Kotler, P. & Keller, K. (2007) - Marketing Management. NJ.: Pearson Prentice Hall (3rd Ed.) Grant, R.M. (2005) - Contemporary Strategy Analysis. Oxford: Blackwell Publ. (5th Ed.)
Chase, R., Jacobs, F, & Aquilano, N. (2006) - Operations Management for Competitive
Noe et al. (2010) - Fundamentals of Human Resource Management. Boston: McGraw-Hill (3rd Ed.)
Teaching method
During the Seminar, students have the opportunity to be introduced to a "management best practice" of a corporation/organization of reference. The session conducted by a top manager follows the structure bellow:
1. Business and Organizational context
2. The company/organization presents its management strategy or certain features of its finance, operations, human resources and/or marketing practice
3. The corporation presents the practices implementation and discusses the lessons learned
4. The students are asked to think about the practices and present their own perspective through an individual written report
Evaluation method
The Final Exam is mandatory and must cover the entire span of the course. Its weight in the final grade can be between 30 to 70%. The remainder of the evaluation can consist of class participation, midterm exams, in class tests, etc. Overall, written in class assessment (final exam, midterm) must have a weight of at least 50%.
The Seminar will not be validated if the students miss more then ONE Session.
At the end of the Sessions (from 21h00 to 22h00), each student does a small Report (1 page). The Session Report is structured according three issues:
1. Main issues analysed
2. Strengths of the case or practices
3. Recommendations for improvements and/or suggestions.
The final grade in the Management Seminar takes in account: