Corporate Strategy
Code
2331
Academic unit
null
Department
null
Credits
3,5
Teacher in charge
António Manuel Pereira Bernardo
Teaching language
English
Objectives
‐ Introduce students to the to the most important management issues faced by the CEOs in charge of corporations (multibusiness firms).
‐ Provide a set of concepts and tools to deal with the most relevant strategic and organizational issues at corporate level.
‐ The course analysis how corporations develop and maintain corporate advantage;
We will do these by:
o presenting and discussing the most influential "academic material" on the subject;
o discussing "practical cases" using examples of "real life" corporations;
The course examines how companies generate and preserve corporate advantage, and the factors that impact a firm´s choice of scope, organization, and ownership.
Prerequisites
N/A
Subject matter
- Introduce to the students the most important strategic and management issues faced by CEOs of multibusiness firms (corporations);
- Provide a set of concepts and tools to deal with the most relevant strategic and organizational issues at corporate level;
- Course analysis how corporations develop and maintain "corporate advantage".
Bibliography
Various papers presented in classes, for example:
Several papers will be made available in moodle for weekly readings.
Cases will also be made available.
Teaching method
The course will be based on a combination of theoretical concepts and real business world examples. Lectures will comprise: articles, case presentations and group discussions.
Students are expected to have a very active participation in class discussions. Working groups of 3 to 4 students will be formed.
Evaluation method
- The final exam counts 50% and a minimum grade of 10 (over 20)
- 4 group cases and 2 individual executive summaries