Entrepreneurship
Code
2332
Academic unit
null
Department
null
Credits
3,5
Teacher in charge
Nadim Habib
Teaching language
English
Objectives
This course aims to cover the principles of entrepreneurship, allowing for a deeper understanding of the key success factors behind entrepreneurial ventures. Whilst mainly dealing with business start-ups and their development, the course also aims to provide students with a vision of how entrepreneurial processes can benefit innovation in existing business.
Prerequisites
N/A
Subject matter
The program starts by covering initial business idea generation before moving on to the challenges of building a successful entrepreneurial organization, touching on funding, leadership and long term planning:
1. Early stage innovation - From idea to business model;
2. The Business Plan - Structure and benefits;
3. Funding the business;
4. Sales, marketing and connecting with customers;
5. Leadership and talent in entrepreneurial ventures - the founders changing role;
6. Growing the business - Balancing entrepreneurial processes with operational efficiency;
7. Intrapreneurship - how mature businesses can benefit from entrepreneurial processes.
Bibliography
John Bessant, Joe Tidd (2011) "Innovation and Entrepreneurship", 2 Edition , Wiley
Yves Pigneur, Alexander Osterwalder (2010) "Business Model Canvas Handbook for Visionaries, Game Changers, and Challengers", Wiley
RESOURCES.
Class handouts. Exercises and cases. Additional readings will be provided during the course. PowerPoint slides for the lectures.
Teaching method
The course will be delivered in six sessions, balanced between lectures, case study discussions and group work. Students will be expected to work (in groups) on a business idea, delivering a final business pitch in the last session.
Evaluation method
The Final Exam is mandatory and must cover the entire span of the course. Its weight in the final grade can be between 30 to 70%. The remainder of the evaluation can consist of class participation, midterm exams, in class tests, etc. Overall, written in class assessment (final exam, midterm) must have a weight of at least 50%.
Final grade will be based on both individual and group work:
1. Group assignment (50%)
Students should form groups of 3/4 students and will work on a business idea throughout the program, delivering a final business plan before the last session, and presenting it in class
Final individual exam (35%)
The final exam is mandatory. When taking the individual exam, students must obtain a minimum grade of 9,5 in 20 to succeed. Students are not allowed to consult reading materials.
Participation in Class (15)
The participation will take into account your contribution to the discussion in class both quantitatively and qualitatively.