Mini-MBA
Code
1061020
Department
School of Economics, UAlg
Credits
6
Teacher in charge
Sérgio Pereira dos Santos
Teaching language
English
Objectives
1) To understand the importance of management for organizational success and for value creation;
2) To understand the fundamental concepts of management, namely in terms of the main functional areas of the organization.
Prerequisites
Subject matter
- Introduction to management and entrepreneurship
Introduction to management (concept, functions, skills, roles and responsibilities)
Mission, objectives, strategy, SWOT
Organization and value chain
Entrepreneurship
Business plan
- Marketing
Consumer behavior
Marketing research
Design of products and services
Branding
Pricing
Communication
- Finance
Sources of business financing
Budgeting and control
Financial statement analysis
Working capital management
- Operations
Operations strategy
Design, planning and control of operations
Operations improvement
- Organizational behavior and human resources
Leadership
Organizational culture
Human resources planning and strategies for employability
Performance appraisal
Bibliography
- Hawawini, G. and Viallet, C. (2011). Finance for Executives - Managing for Value creation, 4th Edition, Sowth-Western.
- Jonhson, G., Whittington, R. and Scholes, K. (2011). Exploring Strategy, 9th Edition, Prentice Hall.
- Kotler, Philip et al. (2005). Principles of Marketing, The European Edition, Prentice Hall.
- Robbins, S.P. (2004). Comportamento Organizacional, 9th Edition, Prentice Hall.
- Slack N., Chambers S. e Johnston R. (2010). Operations Management, 6th Edition, Prentice Hall.
Teaching method
Half of the contact hours will be used with lectures. The PowerPoint slides used in these lectures will be given to the students in advance. The students will also have the opportunity to participate in the discussion of cases related with the subject.
The other half of the contact hours will be used with tutorial support aimed at developing a final project on a group basis, which can take one of two alternative forms: 1st) a business plan to create an organization or to develop a new product and/or service; 2nd) a scientific essay related with one of the topics studied in the subject.
Evaluation method
Final project on a group basis, which can take one of two alternative forms: 1st) a business plan to create an organization or to develop a new product and/or service; 2nd) a scientific essay related with one of the topics studied in the subject.
Courses
