Business Communication - 1st semester
Code
711011007
Academic unit
Faculdade de Ciências Sociais e Humanas
Department
Ciências da Comunicação
Credits
6
Teacher in charge
Ivone Ferreira
Weekly hours
4
Teaching language
Portuguese
Objectives
After attending this course students will be able to
- Understand and reflect about business communication theories and know business communication history;
- Understanding communication as a key tool for companies;
- Program and manage events.
Prerequisites
Non Aplicable
Subject matter
1. Theory and history of business communication
2. Communication as a management strategy
3. Communication and corporate culture
4. Management and production of events for the promotion of entrepreneurial culture
Bibliography
Costa Bueno, Wilson da (2003). Comunicação Empresarial – teoria e pesquisa. Brasil: Editora Manole Lda.
Costa Pereira, Francisco, Marques Mendes, A. (2006). Crises - de Ameaças a Oportunidades. Lisboa: Edições Sílabo.
Hampden-Turner, Charles (1993). Cultura de Empresa – do círculo vicioso ao círculo virtuoso. Lisboa: Editorial Presença.
Hoyle Jr., L. H. (2002). Event Marketing. São Paulo: Editora Atlas.
Lentz, Paula, Flatey, Marie E., Rentz, Kathryn (2015). Comunicação Empresarial. Brasil: McGraw Hill.
Lupetti, M. (2008). Gestão Estratégica da Comunicação Mercadológica. Brasil: Thomson Pioneira.
Teaching method
Exhibition of the syllabus content; Supervised practices of Business Communication.
Evaluation method
Business Communication practice: 25% + 25%
Written test: 50%