Digital Business Ecosystems
Code
10616
Academic unit
Faculdade de Ciências e Tecnologia
Department
Departamento de Engenharia Mecânica e Industrial
Credits
3.0
Teacher in charge
Aneesh Zutshi, António Carlos Bárbara Grilo
Weekly hours
3
Teaching language
Português
Objectives
The following aspects will be covered during the Coursework:
- Digital Ecosystems and life cycle of a Startup
- Ideation and Building a Startup
- How is Digital Business transforming industries?
- Creativity and Team Building
- Business Models and Marketing
- Technological Trends - Apps, devices, IOT
- Social Media Marketing
- Blockchain, cryptocurrency and tokenization
Prerequisites
Evaluation
The Evaluation will comprise of three components:
1. Assignement 1 - Developing of a Case Study for a Real Startup. (30%)
2. Continuous Class Engagement - Contribution to topics discussed in class, making new presentations on innovative topics (20%)
3. Final Project- Create your own Startup. Concept, Business Development, Social Media Marketing, Prototype. (50%)
Subject matter
The Internet evolution, electronic markets and collaborative networks
Social Networks, Web 2.0 and Mobile
Semantic Internet, Big Data e Internet of Things
Digital Marketing
Digital Business Models
Gamification
Smartcities
Open Innovation & Design Thinking
Crowdsourcing
Crowdfunding
Digital business Life-cycle