Industrial Management and Strategy
Code
5017
Academic unit
Faculdade de Ciências e Tecnologia
Department
Departamento de Engenharia Mecânica e Industrial
Credits
6.0
Teacher in charge
António Carlos Bárbara Grilo
Weekly hours
4
Teaching language
Português
Objectives
The course contributes to better understand the management processes and support the development of strategies in Industrial Engineering area.
Subject matter
Industrial strategy: productivity and competitiveness; strategy in industry and services; strategic planning and strategic thinking; the role of management.
Strategic analysis: environmental scanning and industry analysis; external factors; internal scanning and organisational analysis; value chain analysis.
Strategy formulation: vision, mission, policy and objectives; product and market analysis; generation of strategic options and selection and evaluation of alternatives; types of strategies (growth, selling, diversification, integration and alliances).
Strategy implementation and control: organisational structure; management control and indicators board; implementation plan; management of change; evaluation and revision processes. Strategic management of human resources: teams and leadership; downsizing and outplacement strategies; motivation; performance analysis. Development of entrepreneurship culture
Bibliography
· Estratégia, A. Freire, Verbo, 1997
· Exploring Corporate Strategy, G. Johnson, K. Scholes, Prentice Hall, 1997
· Strategor, Publicações Dom Quixote, 1993
· Strategic Manufacturing for Competitive Advantage, S. Brown, Prentice Hall, 1997
· Competitive Strategy, M. Porter, Free Press, NY, 1990
· Strategic Management and Business Policy, Wheelen, Hunger, 5ª Edição, Addison-Wesley
· Other documents.
Evaluation method
Evaluation is based on 6 mini-assignments, one final global assignment and a Test in the end of the classes.