PostGraduate Marketing Research e CRM
Cycle
Curso de Pós-graduação
Degree
Not awarded
ECTS Coordinator
Roberto Henriques
Education objectives
This postgraduate program in Marketing Research and CRM fills a gap in the high level training of managers, technical staff, and other experts in marketing. It is especially for technical staff and market researchers, as well as professionals involved in customer relationship management.
It provides an excellent and balanced training, with a conceptual component and marketing methodology with quantitative aptitude, as well as practical training that draws on case studies and project development. The postgraduate program in Marketing Research and CRM is for managers, experts and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information.
This program is particularly designed for technicall staff and market researchers, as well for professionals who are involved in Customer Relationship Management in Banking and Insurance, Telecommunications, FMCG (fast-moving consumer goods), among others.
The main goal of this program is to traintechnical staff and managers to:
- Plan, create and conduct market studies or any other market research;
- Select and apply methods of collection of marketing data;
- Analyze, interpret and communicate the results of market research;
- Manage, explore, interpret, and communicate marketing information that is present in information systems or from other sources of marketing information:
- Create, implement, and manage customer relationships policies.
Applications - academic year 2018-2019
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end, until July 5th, 2018. The selection process is based on the analysis of the applicant's academic and professional curriculum.
Access conditions
The requirements for the applications are: a degree in a compatible field (complete until September 2018); analysis of the applicants' academic and professional curriculum.
Degree pre-requisites
To earn the postgraduate program diploma in Marketing Research and CRM, students complete 8 course units, of which 6 are mandatory and the 2 elective course units to be chosen by the students from a wide range of courses.
Access to other courses
The postgraduate program gives access to the master degree program in Statistics and Information Management, with a specialization in Marketing Research and CRM, upon the development and presentation of a scholarly thesis, work project and a internship, and the approval of the course unit Research Methodologies.
Note: the enrollment in the postgraduate program allows the student to enroll in ten course units.
The Master degree program in Statistics and Information Management, with a specialization in Marketing Research and CRM, which is ranked as the best master degree program in E-Business in Portugal, the 2nd best in Europe and in the World by Eduniversal.
Evaluation rules