Universidade Nova de Lisboa

Universidade Nova de Lisboa

NOVA Information Management School

Consumer Behavior Insights

Code

200170

Academic unit

NOVA Information Management School

Credits

7.5

Teacher in charge

Diego Costa Pinto

Teaching language

Portuguese. If there are Erasmus students, classes will be taught in English

Objectives

This course aims to provide students a better understanding of consumer behavior and provides insights for businesses. In addition, the development of a consumer insights project will be discussed and set in practice by the students.

Prerequisites

There are no enrolment requirements.

Subject matter

  • Consumer Behavior Insights
  • Understanding the Consumer
  • Psychological Principles of Motivation
  • Consumer Identities
  • Perception and Learning
  • The Science of Persuasion
  • Social and Cultural Influence
  • Consumer Decision Making Process
  • Emerging themes in consumer behavior

Bibliography

Babin, B. and Harris, E. (2015). Consumer behavior (CB7). South-Western College Pub.

Blackwell, R., Miniard, P., Engel, J. (2005). Consumer Behavior. South-Western College Pub.

Solomon, M. (2016). Consumer Behavior: Buying, Having, and Being (12th Edition) 12th Edition, Pearson.

 

Teaching method

Workshop-oriented class, lectures, project-based learning, case studies.

Evaluation method

Exam: 30%

Consumer Insights: 20%

Consumer Report: 50%

Courses