Corporate Strategy
Code
2331
Academic unit
null
Department
null
Credits
3,5
Teacher in charge
António Manuel Pereira Bernardo
Teaching language
English
Objectives
The aim of Corporate Strategy course is to provide a deep understanding to the students about the process of designing and implementing a corporate strategy.
Prerequisites
N/A
Subject matter
Introduce to the students the most important strategic and management issues faced by CEOs of multibusiness firms (corporations);
Provide a set of concepts and tools to deal with the most relevant strategic and organizational issues at corporate level;
Course analysis how corporations develop and maintain 'corporate advantage'.
Bibliography
Various papers presented in classes, for example:
An introduction to Corporate Strategy A resource based approach;
Corporate Strategy Resources and Rents;
Creating Corporate Advantage;
The five competitive forces that shape the strategy;
From Competitive Advantage to Corporate Strategy;
Is Private Equity a superior organization form ?
Others.
Resources
Several papers will be made available in moodle for weekly readings. Cases will also be made available.
Teaching method
The course will be based on a combination of theoretical concepts and real business world examples. Lectures will comprise: articles, case presentations and group discussions. Students are expected to have a very active participation in class discussions. Working groups of 3 to 4 students will be formed.
Monday - 2 April/18 2 classes 13h00 to 16h00
Friday - 6 April/18 2 classes 13h00 to 16h00
Monday - 16 April/18 2 classes 13h00 to 16h00
Friday - 20 April/18 2 classes 13h00 to 16h00
Monday - 30 April/18 2 classes 13h00 to 16h00
Friday - 4 May/18 2 classes - 13h00 to 16h00
Evaluation method
The final exam is mandatory and must cover the entire span of the course. Its weight in the final grade can be between 30 to 70%. The remainder of the evaluation can consist of class participation, midterm exams, in class tests, etc. Overall, written in class assessment (final exam, midterm) must have a weight of at least 50%.
The final exam counts: 50% and a minimum grade of 10 (over 20).
4 group cases and 2 individual executive summaries.