Strategy I
Code
2422
Academic unit
null
Department
null
Credits
3,5
Teacher in charge
Guido Maretto
Teaching language
English
Objectives
The general purpose of this course is to improve students understanding of how to approach the problem of formulating an effective strategy for a firm in a given industry, when the objective is to maximize the firms value creating potential.
Subject matter
To achieve the stated goal, the course focuses on the identification of a firms competitors in the market, the identification of the main strategic interactions between the firm and its competitors, and on the strategic implications of the firms decisions. Finally we consider how the firm´s organization affects the previous topics.
Bibliography
Recommended:
Besanko, D. Dranove, M. Shanley and S. Schaefer, The Economics of Strategy, Sixth Edition, Wiley, 2012.
Optional:
McAfee, R.P. Competitive Solutions, Princeton University Press, 2002
Teaching method
There are two class per week (1h20m). The classes consist of instructor´s presentation and discussions about the theory and several short cases. Students are expected to participate extensively.
Evaluation method
The final exam is mandatory and must cover the entire span of the course. Its weight in the final grade can be between 30% to 70%. The remainder of the evaluation can consist of class participation, midterm exams, in class tests, etc. Overall, written in class assessment (final exam, midterm) must have a weight of at least 50%.
Group work and participation: 30%
2 In Class quizzes: 20%
1 Individual assignment: 10%
Final exam: 40%